Answer 03 of 12
What resolution are the flower stock photos, and how big can I print?
Pixel dimensions, real print sizes at 300 dpi, and why the preview ladder on each page is not what you download.
Every image page lists the exact pixel dimensions of the original in the specification table. Read that number rather than the badge, because the badge rounds.
From pixels to print
The arithmetic is simple: divide the pixel dimension by the target resolution in dots per inch.
At 300 dpi, the standard for commercial print, a 7680-pixel edge gives you 25.6 inches, or roughly 65 centimetres. That covers an A1 poster with room to crop. A 4800-pixel edge gives 16 inches, comfortably more than A3.
At 150 dpi, which is normal for large-format work viewed from a distance, every one of those numbers doubles. Billboards and exhibition panels are routinely output at 100 dpi or less, because nobody stands six inches from them.
For screen use, resolution is irrelevant; only pixel dimensions matter. A 2560-pixel-wide file is more than enough for a full-bleed hero on a high-density display.
The preview ladder is not the file
Each image page serves a responsive set of previews at 480, 960, 1440, 1920, 2560 and 3840 pixels wide, plus the full width. Those are compressed and carry the three-by-three grid mark across the frame. They exist so the page loads quickly and so you can judge the picture, not so you can use it.
The file you download after purchase is the original JPEG: full pixel dimensions, no mark, no downsampling.
Cropping without running out of pixels
Botanical work is cropped hard more often than most subjects, because the composition you want is frequently a detail rather than the whole frame. Before you commit, do the arithmetic on the crop rather than the original. A half-width crop of a 7680-pixel file is 3840 pixels, which is still an A3 at 300 dpi but no longer an A1.
The specification table also gives the aspect ratio, which is worth checking against your layout early. Reshaping a tall stem photograph into a wide banner usually means losing the subject, not just the margins.
Bleed and safety
For print, remember that the trim eats the edges. A design with three millimetres of bleed on a 200-millimetre page needs the image to cover 206 millimetres, not 200, and anything you care about needs to sit inside the safety margin. Botanical compositions are frequently built right to the frame edge, so check that a petal you consider essential is not sitting in the bleed.
If you need more
Upscaling a delivered file is possible and modern tools do it well, but it invents petal edges and leaf texture, and botanical detail is exactly where that invention becomes visible. If a specific image is too small for a specific job, write to us with the asset id before you buy; some frames exist at larger sizes than the catalogue publishes.